So today Nintendo announced the new name for the Revolution, and it is Wii. And again, the question is “cunning or madness?“.
I’ll come down in the “cunning” camp again. The point is, the name doesn’t matter. For non-initiates into video games, it’s as good as any. It’s no better or worse than “PS3″ or “XBox 360″. And for gamers, it doesn’t matter either - if you’re a gamer, you’ll either want or hate the Revolution. Pardon, the Wii.
But with a single press release, Nintendo has everybody talking about them, just two weeks before E3. There was not a single blog or game site today that wasn’t talking about Wii. Can you get any better marketing?
P.S.: My colleague Nathan pointed me to a video of the origins of Wii 